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Lady claims Airtel Nigeria TV ads are discriminatory

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Lady claims Airtel Nigeria TV ads are discriminatory kikiotolu

A Nigerian lady took to Twitter to call out telecommunication giant, Airtel Nigeria, over their TV Ads as being discriminatory.

According to SiSi Temi, identified as @peonyphoenix on Twitter, the ads potray the Yoruba women as uncivilized while portraying the Igbo women as civilized.

She wrote on her Twitter page;

I think I have had enough with @AirtelNigeria commercial making the Yoruba woman look moronic.
She’s the one that doesn’t know how to use blender, water dispenser, Auto galé even traveling box…Whyyy

It is absolutely absurd that two women of same socio-economic and educational background are put in a kitchen and one of them, for some reason, is made inferior to the other….

She was made to receive mockery from the Igbo woman who for some reasons knew how to use the appliances while she couldn’t. Lol.

Worse still, she tries her hand at the blender and messes the kitchen up. Like they couldn’t even pretend she was smart enough to close the lid.

Unfortunately, Nigerians have jumped on the bandwagon to tweet at me rather than think or ponder on my points. It’s ok not to talk without getting full understanding of my points. Heck, just ignore if you can’t get it.

We should understand that Adverts are not just adverts, they are a representation of our society and misrepresentation is very costly. It’s why they say beware of what your kids watch.

Wanna pretend you don’t remember the effect adverts have had on you especially from when you were a kid? The actual point of the Yoruba woman needing to evolve is missed when you put one tribe as being unnecessarily smarter than the other in “using kitchen appliances”

The idea that Yoruba women are “dumber” than others to the point that she even messes the kitchen when she finally summons courage to use the blender

Do we want our kids thinking their Yoruba granny/mum etc goes into the kitchen and is unable to use a blender or lacks knowledge of what a water dispenser is for as I saw in another advert of @AirtelNigeria?

See tweet below;

About Ayeni Tolulope

Ayeni Tolulope is a fine-grained Journalist, Writer, Digital Media Strategist. He has been a member of the Fourth Estate for three years. He worked with LailasNews for over a year.

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